I must first admit that I don’t really like beer.
And I haven’t been too keen on seeing that Heineken is behind all of these art sponsorships lately. It feels like exploitation. Commercialization. Totally my own judgement call – not like I have talked to any of the artists, or Heineken employees for that matter. I would just be admiring an awesome new mural in my neighborhood, and then my eye would get caught on the big beer company’s logo. “Ugh,” I would think to myself.
Now I must admit that I take it all back. (I even drank a beer – it was free.)
I attended the Heineken Green Room event at Liv Nightclub. A free evening that included local DJ talent 2-Tone Jones, California-native J Rocc (one of the most entertaining DJs I have ever witnessed live), with main act Black Thought and surprise guest… Talib Kweli.
I mean, WHAAAA?? It was a talent-packed night in an intimate AND FREE setting.
So, even though my skepticism can’t help but creep out when I see art being pushed by major corporations, I will also admit that it’s not always a bad thing.
Here’s to another day of creativity…